[2/26/2025]— Mirabito Cares is proud to announce the launch of its March 2026 Round Up at the Register campaign, a month-long community giving initiative dedicated to improving access to pediatric healthcare for children and families across Mirabito’s service areas.
From March 2 through March 31, customers at all 112 Mirabito Convenience Store locations will be invited to round up their in-store purchases to the nearest dollar. Proceeds from the campaign will benefit Friends of Bassett supporting programs that provide critical pediatric medical and dental care – particularly in rural and underserved communities, and the Upstate Foundation supporting vital patient care, education and research at Upstate Golisano Children’s Hospital.
Funds directed to Friends of Bassett will support Bassett Healthcare Network’s School-Based Health Program, which brings preventive pediatric medical, dental, and mental health services directly into schools, removing barriers to care for children who may otherwise lack access. No family pays out-of-pocket for Bassett’s school-based health services, which currently provide care to more than 7,000 children across four counties and 17 school districts in Central New York.
Proceeds benefiting Upstate Golisano Children’s Hospital, the region’s only Level 1 trauma center and burn center, will provide critical assistance to families with a sick or injured child, easing financial and emotional burdens so parents can focus on what
matters most — their child’s healing and recovery. “We are deeply grateful to Mirabito for choosing to support Bassett’s School-Based Health Program through Mirabito Cares,” says Jane Hamilton, RN, Practice Manager of Bassett Healthcare Network’s School-Based Health Program. “What started as one school-based health center more than 30 years ago has grown to be a critical source of care for thousands of children across 22 clinic sites today. The success of our program would not be possible without the generosity and shared commitment of community partners like Mirabito. Thank you for making a difference in the lives of children and families across our communities.”
“At Mirabito, our commitment to community goes beyond the services we provide – it’s about investing in the health and future of the families who rely on us,” said Marissa Sweeney, Senior Marketing Director. “By supporting pediatric healthcare through this Round Up campaign, we’re helping ensure children receive the care they need early, close to home, and when it matters most.”
To amplify the impact of customer generosity, Mirabito will conclude the campaign with a corporate contribution, helping extend the reach of funds raised and further support pediatric healthcare programs throughout the region.
The campaign is supported by a comprehensive awareness effort including in-store signage, pump optics, counter mats, social media outreach, and public relations, ensuring customers understand how a small act at the register can make a meaningful difference in a child’s life.
The March Round Up initiative reflects Mirabito Cares’ ongoing focus on youth and family assistance, medical research, and community-based healthcare support, reinforcing the company’s long-standing role as a trusted community partner.
For more information about the toy drive or to learn how you can get involved, follow @MirabitoConvenienceStores and on social media.
Media Contact:
Marissa Sweeney
Senior Director of Marketing, Mirabito Holdings, Inc.
Marissa.sweeney@mirabito.com
607-352-2939
About Mirabito Cares:
Since 1927, Mirabito has been dedicated to being a steadfast community advocate and supporter. As we continue to grow as an energy provider, our mission remains deeply rooted in our commitment to upholding community and family values. At Mirabito, we believe in the importance of giving back to the communities that have stood by us over the years.
Mirabito Cares proudly acknowledges and celebrates our contributions to communities through sponsorships, donations, and volunteerism. Through fostering strong relationships with our community members and staff, Mirabito supports initiatives such as local charities, community events, and volunteer opportunities to address the unique needs of each community.
For more information about our community initiatives click here .
About Update Golisano:
The Upstate Foundation is a nonprofit organization dedicated to supporting Upstate Golisano Children’s Hospital through charitable donations.
These generous gifts help fund vital patient care, advance medical research, and support pediatric education and training. Donations provide critical assistance to families with a sick or injured child, easing financial and emotional burdens so parents can focus on what matters most — their child’s healing and recovery. Funds raised support essential patient and family needs including gas and grocery gift cards, lodging assistance, comfort items, specialized equipment, individualized support, and other urgent priorities that arise throughout the year. For more information about the Upstate Foundation click here.
About Bassett Healthcare Network and Friends of Bassett:
Bassett Healthcare Network is an integrated health system that provides care and services to people living in a 5,600 square mile region in upstate New York. The organization includes five corporately affiliated hospitals, over two dozen community-based health centers, more than 20 school-based health centers, two skilled nursing facilities, an assisted living facility, a home health agency, a research institute, and other health partners in related fields. To learn more about services available throughout Bassett Healthcare Network, visit www.bassett.org. Follow Bassett on Facebook, Instagram, X, and LinkedIn. Bassett Healthcare Network is an equal opportunity provider and employer. Since its inception in 1968, Friends of Bassett Healthcare Network is a non-profit organization dedicated to providing philanthropic support for Bassett Healthcare Network. We connect donors with programs that impact patient care and community health in meaningful ways, including funding for programs and services, new equipment, educational opportunities for caregivers, medical education, and more. Together, we are building healthier rural communities and connecting individuals and families to needed care close to home. For more information on Friends of Bassett click here.
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